Emily Breder is an online-to-offline engagement specialist with a background in writing. She works with local organizations and small businesses to help them refine their message, examine the psychology of their audience, and communicate with them in the best possible way to deepen their relationship. She believes that content strategy is the kingpin of modern business relationships, since it is vital to creating a feeling of a participatory community and always adding value (not noise!) to the conversation. In addition to this work, she ghostwrites for her clients seeking to create information products, websites, or blogs, as part of their content strategy. To contact Emily, you can write to [email protected] or visit her website, EmilyBreder.com.