Welcome to Business Briefs! The world of academic publications features fascinating findings from real-world experiments in business and the marketplace. Here are some key takeaways and applicable nuggets of knowledge that may be helpful for your business.
The Most Trusted Occupation Is…
Since 1976, Gallup has been polling Americans about the trustworthiness of different occupations. Its most recent survey ran from December 1 through December 16, questioning 811 randomly picked U.S. adults. The survey offered up 22 job titles, and posed this query:
“Please tell me how you would rate the honesty and ethical standards of people in these different fields — very high, high, average, low or very low?”
And the most trusted profession is . . .
For the twentieth year in a row…
Nurses. In fact, 81% of respondents said nurses have high or very high ethical standards. That puts the profession at the top of the heap. And while the margin of victory was vast, the competition was stiff. In the number two position are medical doctors, followed by teachers (67% and 64% of respondents viewed them as having high ethical standards, respectively).
The least trustworthy professions? Respondents thought that lobbyists, car salespeople and members of congress had the lowest ethical standards.
Sometimes data in the middle is interesting too. Local officeholders, bankers, and nursing home operators found themselves in the mid-range because about half of respondents thought they were pretty trustworthy, and equally as many thought they were absolutely not.
Of course, you might not trust a “newspaper” reporter on this. We came in ranked at 15. That’s two spots higher than a television reporter, though.
You can download the original data at the bottom of this Gallup Survey Summary: Read more here
Gallup Polls Social Series – Gallup News/DECEMBER WAVE
Remote Work: How it Impacts Your Partner
Even before remote workplaces became a common thing, taking work home was pretty normal. Big jobs sometimes require a little more than the 9-to-5 business day, and universal access to computers and the internet have made it possible for most of us to bring our work home to finish after the office closes.
Researchers wanted to know how the habit of bringing work home affects employees. So they followed 106 couples and collected “experience data” (mini-interviews) for 15 days
According to the study results, on days when an employee brought home a significant amount of work, decreased levels of relationship satisfaction were reported by the spouse.
Further, researchers observed increased psychological withdrawal in workers in the office on the day after a take-home work project.
The researchers recommended protected downtime for employees. First, because it fosters a healthier home life. Second, because it has the potential to improve engagement and productivity during office hours.
Activated at Home but Deactivated at Work: How Daily Mobile Work Leads to Next-Day Psychological Withdrawal Behavior – Yeseul Jo & Dongseop Lee, Journal of Organizational Behavior
Pageviews & Purchases: Should You Display Them?
If you’ve ever shopped for something online, you may have noticed a disclosure about page views for an item…or alternately, how many times the item has been purchased.
Of course, the disclosure of that information can be controlled. The question is, what sort of control is the most beneficial to sellers? Is it good to proclaim a lot of page views? Is it good to proclaim a lot of purchases?
The answer is more complex than you might guess.
Researchers conducted five experiments, testing how shoppers were influenced by social selling cues. Examples noted were “39 customers bought this product” and “156 customers viewed our product per hour” Their takeaways:
- Showing the number of views or purchases sometimes makes it more likely that a shopper will buy your product.
- If purchases are low, show only the large views number.
- If both your numbers are high, show only the purchase number.
- If you really want to show off both numbers, make sure the views-to-purchase ratio is lower than 20:1
So for example: 1,273 page views and three sales is not a good look. So in that case, display only page views (Rules 2 and 4).
Alternately, 2,821 page views and 2,803 purchases might look sketchy, so it’s probably best to just show the purchase number (Rule 3).
Social Selling Cues: The Dynamics of Posting Numbers Viewed and Bought on Customers’ Purchase Intentions – Gopal Das, Mark T. Spence, & James Agarwal, International Journal of Research in Marketing