Columbus-based Webbed Marketing Acquired by Fathom Online Marketing in Cleveland

Local online marketing first Webbed Marketing was recently acquired by Fathom Online Marketing of Cleveland. The company will retain their offices located in Columbus, and has plans for further expansion in Central Ohio. Webbed Founder Bill Balderaz spoke to us in April about how his company keeps their budget fiscally responsible, and in July we reported on the Webbed Marketing University online webinar series.

More information about the Webbed Marketing acquisition can be found below:

Press Release:

Cleveland-based Fathom Online Marketing, one of the 25 largest search engine optimization and online marketing firms in the country, today announced the acquisition of Webbed Marketing.

Webbed Marketing, based in Columbus, Ohio, has experienced double-digit annual growth since its founding in 2006, and today serves more than 60 clients regionally, nationally and internationally.

“Webbed Marketing is a highly visible company in the online marketing space, and has done a great job earning a reputation as experts in search and social media,” Scot Lowry, CEO of Fathom Online Marketing said. He explained that the acquisition allows Fathom to expand its social media offerings and cited Webbed Marketing’s expertise in healthcare, government and information technology as key reasons for the acquisition.

“In addition, this acquisition allows us to offer online social media research, planning and analysis to large organizations through Webbed Marketing’s VisiOne service” Lowry said.

Lowry said that Webbed Marketing’s office will remain in Columbus. “The Columbus region has been very supportive of Webbed Marketing and our plans are to not only continue to operate the Columbus office, but to continue to grow the Columbus presence.”

“Today’s announcement comes as a result of all the support we’ve received from our employees, clients, partners, and the Columbus community during the last five years,” Bill Balderaz, Webbed Marketing’s founder, said.

“We’re grateful to everyone who has played a role in our success,” Amy Marshall, COO of Webbed Marketing, said. “This move allows us to serve all those around us even better than before.” Marshall, who leads the company’s VisiOne group, added that she is looking forward to introducing in-depth audience research through social media analysis to Fathom’s clients.

“This is another great success story for Central Ohio,” Tim Haynes, Vice President of Member Services and Marketing for TechColumbus said. “Having one of the nation’s top SEO firms in Columbus will continue to enhance Columbus’s strength as a center for technology and innovation.”

Susan Merryman, Vice President of Marketing and Communication for the Columbus Chamber of Commerce agreed, “We have a long standing relationship with Webbed Marketing and welcome Fathom to Columbus. This is another great indicator of the economic growth of Columbus.”

Lowry agreed, “This is a case where everyone truly wins. Fathom’s clients now have access to Webbed Marketing’s research, analysis, social media and healthcare experience. While Webbed Marketing’s clients have access to Fathom’s performance based email marketing services and additional SEO and online advertising resources. Employees of both firms have even broader career paths. And the economies of Columbus, Cleveland and all of Ohio benefit by having one of the powerhouses of online marketing based locally.”

More information can be found online at