Columbus Chamber cbuzz: Rachel Friedman of TENFOLD

The Columbus Chamber and Capital University have partnered to bring the first business-themed podcast to Columbus. During cbuzz, Columbus-based brand journalist Mikaela Hunt will speak with local business owners, entrepreneurs and community leaders and allow them to tell their story and highlight their organization, while further inspiring the entrepreneurial spirit that is buzzing in the city.

Starting her career as an interior designer focused on commercial environments that married workplace and business strategy, Rachel Friedman came to a realization. The spaces were functional and beautiful, “But there was nothing about those environments that said who that client was,” she explains.

Their unique brand and culture, “How can we create spaces that help to tell those stories?” Friedman asks.

And so 22 years into her career, Friedman took the leap to business owner launching creative firm TENFOLD in 2014.

“We help our clients reveal and reflect the magic of brand and culture,” she says.

Since its launch, TENFOLD has grown to a team of 13 with two practices: a recently-launched culture practice leveraging research methodology to help brands uncover what is unique and special their organizations in ways that can be described, and a place practice creating spaces that communicate a brand’s story. (Grab the tissues for a touching story about a project with ESPN and find out how Huntington gives a nod to the pen craze they’ve created.)

Click here to listen to the full cbuzz podcast featuring Rachel Friedman of TENFOLD.
Click here to listen to the full cbuzz podcast featuring Rachel Friedman of TENFOLD.

During the podcast Friedman dives into what it has taken to grow her business over the last four years. Something that has stuck with her the most? Remember the rule of three. Growing from three people to nine means it’s time for totally new systems. (And again when that number triples.)

Friedman also addresses the fear of hiring and the realization she had when bringing on her first senior designer.

“People want to work for someone who has passion for what they do and they want to be part of something that has purpose,” she says.

Tune in for more insights and information on TENFOLD.

Never miss a cbuzz podcast! Visit the Columbus Chamber website for more great stories and advice from local business owners.

— The Columbus Chamber of Commerce offers news, information and other resources that are free and available to all businesses at —