Why go through a rebrand when your company is nearing ten years old?
Fine Citizens President and CEO Phil Wilson started his first interactive agency in 2003 after working in the field of architectural engineering.
“I wanted more of a creative expression,” he says.
His intentionally small, boutique agency provided him with just that. As time went on, more companies came online with similar names and brand confusion was becoming a problem.
“We shed the old and were born anew [as Fine Citizens],” says Wilson.
With the new name and brand, the decision was made to look for new office space. They were located in a brick/industrial space in the Brewery District, that at 5600 square feet, no longer fit their company in feel or size. “It was way bigger than what we needed,” says Wilson.
“We essentially are a new company,” he says. “New location, new people, new business model, new (much larger) clientele, new name, new image, new energy. The only thing really the same is me (and the fact that we still focus on Interactive).”
After looking at about twelve spaces, they knew they found the right one when they walked in. They looked at the creative suites at Dennison and Third and just fell in love with the natural light, cement floors, the beams and moulding, and the favorite, a spiral staircase.
“The space is kind of a jewel,” he says.
At 2800 square feet, the company has room to add a few more employees. Currently they are at about seven full-time, with positions open to add more.
Finding the right person to hire is one of the challenges of running your own company.
“We are very selective,” says Wilson. “In some cases we search for months to find the right fit. You’ve got to have talented people.”
When he was building the business, Wilson admits that he “wishes he had knows how valuable help is.”
“You don’t know what you don’t know,” he says. “I wish I had had my creative counterpoint, Aaron Reiser, from the beginning.”
Wilson is in the process of getting more guidance for his company as he goes through Columbus Business First’s Advisory Board Exchange to set up a board for Fine Citizens.
He also turns to a few trusted friends and collegues for advice: business partner Rodney Washington; David Bourke, of FocusCFO; Ambrose Moses III, of Moses Law; John Parms, of Parms & Company; and Sandra Moody, of Dehan Enterprises.
“We wouldn’t be here today if it weren’t for the support of all these great, local people and organizations,” says Wilson. “I also really admire Curt Moody of Moody Nolan, Inc. and what he’s built.”
Wilson enjoys living and working in Central Ohio and couldn’t imagine having his life anywhere else.
“I love it here,” he says. “The diversity, energy, rich depth of corporate headquarters… Columbus is the biggest small city I’ve ever been to. I’m having a lot of fun.”
Additional resources and information:
Office Signage (Big Fine): Curv Imaging
Office Signage (Door, Coffee Table, Small Fine): Eric Wolford & Lisa Fox of ProGraphix of Columbus
Business Cards: Igloo Letterpress
Design for a Good Cause: Jeremy Slagle of Slagle Design
To learn more about Fine Citizens, visit FineCitizens.com.
Do you know of, have, or work in, a creative workspace and would like to be featured in this series? If so, please contact Anne Evans.