Ryan Frederick has had the privilege of being part of starting and growing several product companies and services firms. Ryan is a Principal at the product studio AWH. Ryan has authored two books. The first on increasing the odds of success in creating products, being a Founder, and starting companies called The Founder’s Manual: A Guidebook for Becoming a Successful Entrepreneur. The second, Sell Naked: And Other Advice for Growing and Managing Services Firms. Ryan speaks frequently about creating software products, growing services firms, and leadership.