Your Digital Business

Your Digital Business

Before COVID-19, dealing with disruption in the product management space meant worrying about competitor encroachment, deployment delays, or a laundry list of other challenges. You thought that was tough, right? Product...
What is a product firm? Is it a digital design agency? Yes, and. Is it a development firm? Yes, and. It is a digital agency? Maybe. Is it an IT consulting or staffing firm? No. So, what...
In an ideal world, once an application’s scope and requirements have been defined, and you have moved into wireframing, prototyping and building, no changes will be made to the requirements or scope. Notice that we said ideal. In reality, this...
What wireframes are. Wireframes represent the transition point between planning for your application, and actually building it. Essentially, the wireframes are like a grayscale blueprint of the functional and design components to be included in the application. They leverage the...
Application awareness...have a plan beyond, “If we build it they will come” or ,“We’ll just put it in an app store.” The reality is they won’t come and you won’t get any visibility in the now, very crowded app stores...
Own Your Application You shouldn’t create an application if you aren’t prepared to own and manage it. I know that’s kind of harsh. But it’s true. Whether it is your site, a mobile app, an operational application, or any other type of...
Resist The Desire To Pile On Functionality It’s human nature to want an application to have as much functionality as possible at launch. You want it to be great. You want users to love it. The more the better, right?...
The software build vs. buy question has been around since the first lines of code were written and software applications were packaged up for purchase. Although the decision whether to build or buy an application can be daunting and complicated,...

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