Your Digital Business

Your Digital Business

One of the challenges a company creating a new digital product has to confront is how to drive awareness and visibility for the product. "If we build it, they will come" is a great message as part...
I recently started watching Ozark, a popular Netflix series. The writing, acting, and directing are all superb, but what really caught my attention is how skilled and effective Wendy and Marty Byrde, the two main characters, are...
Many of our client engagements at AWH begin with a discovery phase. Some clients understand the value and importance of an initial discovery phase, but many clients cringe at the idea. The clients who cringe do so...
Before COVID-19, dealing with disruption in the product management space meant worrying about competitor encroachment, deployment delays, or a laundry list of other challenges. You thought that was tough, right? Product...
What is a product firm? Is it a digital design agency? Yes, and. Is it a development firm? Yes, and. It is a digital agency? Maybe. Is it an IT consulting or staffing firm? No. So, what...
In an ideal world, once an application’s scope and requirements have been defined, and you have moved into wireframing, prototyping and building, no changes will be made to the requirements or scope. Notice that we said ideal. In reality, this...
What wireframes are. Wireframes represent the transition point between planning for your application, and actually building it. Essentially, the wireframes are like a grayscale blueprint of the functional and design components to be included in the application. They leverage the...
Application awareness...have a plan beyond, “If we build it they will come” or ,“We’ll just put it in an app store.” The reality is they won’t come and you won’t get any visibility in the now, very crowded app stores...

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