How-To Guides

How-To Guides

Guides on How to Start a Business, or keep one thriving.

As a job seeker, finding a business that's a good cultural fit is becoming just as important as finding a position that matches your skill set. Work-life balance is becoming an outdated notion, and instead, work-life integration is becoming...
“I want to do it, but I don’t get it.” The above is the most common statement about social marketing I hear from my clients or potential clients. They have been persuaded through the mounting evidence and successful case studies...
It's a nightmare and worst-case scenario. A natural disaster like a fire or flood can be catastrophic for a small business. While it's something every business owner would rather not think about, it's far better to make sure your...
The average emailer knows that a Nigerian Prince doesn't really have $12 million sitting in a bank account somewhere ready to give to you, but in today's digital world, threats to your business and personal data are getting more sophisticated. Phishing...
Val Geisler equates finding the space for her proposed coworking concept, The Hive, to the equivalent of a full-time job. The challenges she faces are many, and likely a familiar story to any business owner who has been through...
Energy efficiency improvement projects provide small business owners and entrepreneurs with the opportunity to invest in their companies and communities, with a net improvement to their bottom line. Considering that the average commercial building wastes 30 percent of its...
Many businesses begin as an informal hobby or a small project. When the owners realize that their concept is profitable, steps are often taken to formalize the business in the eyes of the law –and to protect it– through...
Straight from an investing team and featuring a deck that landed a local entrepreneur an investment, Darshan Vyas, co-founder of LOUD Capital and Dave Hunegnaw, LOUD partner and founder of BYLINED, outlined what makes a strong pitch deck at a recent...

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