Tips of the Trade

Tips of the Trade

Tips and advice for entrepreneurs.

I've posted another article about how video can be extremely beneficial for marketing your brand online, even helping to increase revenue for current clients. But the idea of video blogging is daunting enough for many businesses that they will...
Note: This is the second half of a two-part article. CLICK HERE to jump back to Part 1 at ColumbusUnderground.com Bill LaFayette of Regionomics brings an economist’s precision to his assessment of the small business climate in Columbus, and he...
It's fairly common to hear business owners talk about social media marketing as an option for their strategy, not a must. And that is true. You certainly don't have to be on social media to market your business if...
Email marketing is absolutely necessary for any digital marketing campaign. Quite simply, it's where the transactions happen. The following key elements will prepare you to capture those leads with an email newsletter, helping your social media and online marketing efforts...
It's typical for businesses to think about potential customers when they're designing a marketing strategy for their brand. But what about your current clientele? You know, the ones who already know and love you, and trust you with their...
This is the second in a series of articles about the no less sexy, but often overlooked side of opening a new business: construction and its legal processes. Sexy because, if you work through each phase as it's meant to function,...
Social this and social that. Everyone's doing it, but who's standing out from the crowd? Creativity in digital marketing is in high demand, and brands are racking their brains for how to achieve it. But the secret has always...
This is the first in a series of articles about the no less sexy, but often overlooked side of opening a new business: construction and its legal processes. Sexy because, if you work through each phase as it's meant to...

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