Tips of the Trade

Tips of the Trade

Tips and advice for entrepreneurs.

As a business, it's becoming increasingly difficult to stand out online. Social media is constantly changing, becoming more expensive, and overwhelming those looking to it as an avenue of promotion. In reality, though, engaging an audience online on any...
LinkedIn has been upgrading its site consistently for a few months now, and one of their newest features is the Endorsement. In short, a quick way to acclaim your connections for their listed professional skills and areas of expertise....
It's not uncommon for startups to design their logo themselves or hand the task off to an amateur in an attempt to save money. It's a simple decision that could come back to bite them, though. We've all heard the...
Owning a business comes with its own particular set of challenges. Add a young family to the mix and things can get dicey. However, with some effort, determination and communication, it's possible to grow your company as your children grow...
We live in a very photo-friendly digital world. On Facebook, the photos on your news feed make you hit the "like" button much quicker than a status update. On YouTube, the still image before you watch weighs heavily on...
The Facebook news feed is a very competitive place. If you don't already have high engagement (consistent likes and comments, also known as an Edgerank score), the likelihood of your posts popping up is pretty low. That's because Facebook keeps...
With the recent news of the Global Payments credit card breach, business owners are again reminded of the risks associated with processing and storing credit card data. In a 24/7 world where many organizations maintain online storefronts, however, accepting...
Blogging is a popular form of content creation today and the number of platforms to choose from can be pretty overwhelming, especially when you want to create a blog for your business and you need to pick one that's...

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