Tips of the Trade

Tips of the Trade

Tips and advice for entrepreneurs.

Anyone wanting to use public relations to market their business will do well to focus on the "R" in PR: relations. And the most crucial part of public relations is building and maintaining relationships with members of the media−...
There's more to Twitter than what meets the eye. Newbies assume the community wants to know what they had for lunch today. Well, unless you're a world-class chef sharing interesting meals on a daily basis with your followers, they...
As many of our readers know, starting a business can be difficult. In the early stages, entrepreneurs are often working with a limited budget, and hiring a firm to do branding and design work can seem like an inefficient...
If you have a virtual business or take clients while working from home, you might be wondering how in the heck Foursquare could help you. That's understandable. If you're not familiar with the social network, Foursquare is a community where...
Getting the attention of your audience on Facebook has definitely become a science. There's a number of characters to consider, timing it just right, how to entice with multimedia, and even strategy behind the link you so desperately hope...
There's no question that managing the social media presence of a business is full-time work. Not to mention work that keeps you strapped to a computer. So it's difficult to constantly stay connected to your audience when you're also...
As retailers, you are committed to a prosperous and sustainable future for your businesses. High-quality products and great services are keys to success. But what else? Greening your retail helps achieve long-term sustainability. There are many quantifiable benefits, such as reduced...
Retailers often have a particular design concept in mind, but aren't sure how to translate their ideas into a profitable store layout. Thankfully, they don't have to go it alone. Design professionals like Frank White and Ken Galloway of Davis...

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