Columbus Chamber cbuzz: Mark Pasternack of Jump Goat Media

If you’ve listened to a cbuzz podcast, you’ve heard Jump Goat Media’s work. The small video production company is an in-kind partner of the podcast, mastering the audio engineering for the show.

In a city with many talented video producers, Jump Goat Owner Mark Pasternack knows what makes his young company stand out.

“We specialize in capturing the human side of businesses,” he says. “What we really focus on is taking the stories of the business owners, the employees, the associates and really putting a face to that company.”

They’ve told the stories of businesses large and small, from independent shops to corporate giants.

That style of video – the documentary, person-focused feel – is what prompted Pasternack to start Jump Goat right out of college.

“This style is where I want to be,” he says. “These are the clients that I want to work with.”

However, video isn’t where Pasternack expected to land. During the podcast, he tells his story of going from somewhat talented guitarist in a band in high school, to realizing his strengths were better suited on the production side booking shows and running audio.

He would go to school for audio engineering (at one time his dream job) at Belmont University in Nashville, before realizing the industry wasn’t the right fit for a guy who had always dreamed of having a family. He would transfer to OSU, picking up freelance video work while still in school.

Post-graduation would be a marriage, move to Nashville and the beginning of Jump Goat Media. Pasternack discusses how focusing solely on video changed the business, and how the state of the industry plays into their strengths.

The barriers to entry in the video industry aren’t what they used to be. Practically anyone has the tools and the technology to make a decent quality video.

“What I like about it is it takes us all back to the basics,” Pasternack says. “What makes a good video? It’s not so much about the camera, but who is behind the camera.”

Listen to the full podcast below to hear more about how Jump Goat is growing as a young business, and the story behind the unusual name!

The Columbus Chamber and CD102.5 have partnered to bring the first business-themed podcast to Columbus. During cbuzz, host and local comedian Dan Swartwout will speak with local business owners and entrepreneurs and allow them to tell their story and highlight their organization, while further inspiring the entrepreneurial spirit that is buzzing in the city.

Want to hear more? Visit columbus.org/resources/podcasts for new podcasts every other week.

To subscribe to cbuzz on iTunes, click here.

To subscribe to cbuzz on Sound Cloud, click here.