ADVERTISEMENT

    Columbus Chamber cbuzz: Bill Troy of Civilis Marketing

    The Columbus Chamber and Capital University have partnered to bring the first business-themed podcast to Columbus. During cbuzz, Columbus-based brand journalist Mikaela Hunt will speak with local business owners, entrepreneurs and community leaders and allow them to tell their story and highlight their organization, while further inspiring the entrepreneurial spirit that is buzzing in the city.

    ADVERTISEMENT

    Latin for civilized, Civilis Marketing is focused on bringing a little humanity back to online marketing.

    “We all know when we are being manipulated; when they are sending us junk,” says Founder Bill Troy. And all too many business owners are disillusioned that it will be different because it’s their business.

    During the podcast, Troy talks about bringing authenticity and real, human relationships to online marketing. He believes that in a few years, we’ll look back at this era of digital marketing and laugh. Gone will be the days of blasting everyone with everything, and instead, authenticity and personal relationships will resonate.

    Troy has a knack for knowing what’s next.

    “I always start companies before it’s even possible,” he says.

    Such is true with his other business, online market research company Troy Research, which he started in 1997, before the internet was really mainstream, and many of his clients even had email addresses. Now the company has worked with global brands all over the world.

    During the podcast, Troy also talks about a major advantage Columbus has when it comes to talent. A Cbus transplant, he moved to the city in 1997 with his wife who had a job opportunity with what is now L Brands. Troy says there are a variety of large companies in town that bring amazing talent to the city — and their significant others with them.

    There are many like Tory who took the move as the opportune time to start the business he’d always wanted to start. Then, sometimes those same talented individuals that were recruited to the city leave to start their own enterprises. Troy sees it as a unique talent infusion many don’t recognize.

    As always, there’s advice for business owners, too. Troy shares how he has been able to start two successful companies and write a book, Clicksand: How Online Marketing Will Destroy Your Business.

    “It’s about figuring out what you’re really good at and what you’re not good at and getting people who are good at the things you’re not,” Troy says.

    Click here to listen to the full podcast featuring Bill Troy of Civilis Marketing

    He also stresses the importance of seeking input from peer groups – in work and in life. Nobody understands – and has better solutions – than somebody who’s been through it.

    Learn more about Troy at clicksand.net.

    Never miss a cbuzz podcast! Visit the Columbus Chamber website for more great stories and advice from local business owners.

    — The Columbus Chamber of Commerce offers news, information and other resources that are free and available to all businesses at columbus.org. —

    ADVERTISEMENT

    Subscribe

    More to Explore:

    Local Horror Film Series Turns 10

    For the last decade, Fright Club Live has brought...

    The Confluence Cast: Taking Out the Trash with SWACO

    Just in time for the holidays, we’re taking out the trash. Columbus Underground Co-Founder Walker Evans sat down with Joe Lombardi, the executive director of the Solid Waste Authority of Central Ohio or SWACO. They discussed the strategies they are putting in place for a sustainable future, practical tips on reducing waste, and ways to celebrate sustainably this holiday season.

    The Confluence Cast: Making Columbus Festivals

    It has been said that festivals are one of the best things about our community. By extension, the folks who conceive and orchestrate them are making the city measurably better. This week, on the occasion of the upcoming Hot Times Festival, organizer Candy Watkins discusses the origins of ComFest, why Hot Times Community Festival is the friendliest festival in town, and the importance of leaning in to ensure that these festivals continue to thrive.

    The Confluence Cast: Ideas for Solving Columbus’ Housing Crisis

    As the Assistant Director of Housing Strategies for the City of Columbus, Erin Prosser wakes up every day thinking about housing in the city. In today’s episode, we discuss strategies for combatting NIMBYism, the importance of non-commercial partners when we think about housing, why housing should be thought of as infrastructure, and how we can right-size our systems in order to align them to our priorities.

    The Confluence Cast: Multidisciplinary Artist Lisa McLymont

    Art and artists have the power to change perceptions. In this week’s episode, multidisciplinary artist, graphic designer, and social justice advocate Lisa McLymont discusses her background, work, her path as an artist, how she chooses her work so that it remains aligned with her self-defined purpose, and her work on the Columbus Art Commission.
    Susan Post
    Susan Post
    Susan is the editor of The Metropreneur and associate editor of Columbus Underground, and also covers small business and entrepreneurial news and the food scene in Central Ohio.Susan holds a degree in Communication with a minor in Professional Writing from The Ohio State University. She sits on the board of the Central Ohio Pro Chapter of the Society of Professional Journalists and loves coffee, whiskey, cooking and spending time with friends and family.
    ADVERTISEMENT