Columbus Chamber cbuzz: Bill Troy of Civilis Marketing

Photos provided by the Columbus Chamber of Commerce

The Columbus Chamber and Capital University have partnered to bring the first business-themed podcast to Columbus. During cbuzz, Columbus-based brand journalist Mikaela Hunt will speak with local business owners, entrepreneurs and community leaders and allow them to tell their story and highlight their organization, while further inspiring the entrepreneurial spirit that is buzzing in the city.

Latin for civilized, Civilis Marketing is focused on bringing a little humanity back to online marketing.

“We all know when we are being manipulated; when they are sending us junk,” says Founder Bill Troy. And all too many business owners are disillusioned that it will be different because it’s their business.

During the podcast, Troy talks about bringing authenticity and real, human relationships to online marketing. He believes that in a few years, we’ll look back at this era of digital marketing and laugh. Gone will be the days of blasting everyone with everything, and instead, authenticity and personal relationships will resonate.

Troy has a knack for knowing what’s next.

“I always start companies before it’s even possible,” he says.

Such is true with his other business, online market research company Troy Research, which he started in 1997, before the internet was really mainstream, and many of his clients even had email addresses. Now the company has worked with global brands all over the world.

During the podcast, Troy also talks about a major advantage Columbus has when it comes to talent. A Cbus transplant, he moved to the city in 1997 with his wife who had a job opportunity with what is now L Brands. Troy says there are a variety of large companies in town that bring amazing talent to the city — and their significant others with them.

There are many like Tory who took the move as the opportune time to start the business he’d always wanted to start. Then, sometimes those same talented individuals that were recruited to the city leave to start their own enterprises. Troy sees it as a unique talent infusion many don’t recognize.

As always, there’s advice for business owners, too. Troy shares how he has been able to start two successful companies and write a book, Clicksand: How Online Marketing Will Destroy Your Business.

“It’s about figuring out what you’re really good at and what you’re not good at and getting people who are good at the things you’re not,” Troy says.

Click here to listen to the full podcast featuring Bill Troy of Civilis Marketing

He also stresses the importance of seeking input from peer groups – in work and in life. Nobody understands – and has better solutions – than somebody who’s been through it.

Learn more about Troy at clicksand.net.

Never miss a cbuzz podcast! Visit the Columbus Chamber website for more great stories and advice from local business owners.

— The Columbus Chamber of Commerce offers news, information and other resources that are free and available to all businesses at columbus.org. —