Resource Interactive Founder Nancy Kramer joins Oprah Winfrey, Yahoo CEO Marissa Meyer, and Facebook COO Sheryl Sandberg on Advertising Age’s list of the 100 Most Influential Women in Advertising.
To compile the list, released today, the trade publication relied on its own back issues and beat reporters, as well as the Advertising Women of New York archives at Radcliffe College and about 400 nominations from online readers.
Kramer turned down a job as MTV’s first sales rep in 1981 to start Resource, a Columbus-based digital marketing agency. Its first client was Apple, and tech companies continued to turn to seek the firm’s services over the next 15 years.
“In the early years, I chose not to really be focused on the fact I was a woman,” she told Ad Age. “I just forged through it. Now I feel there’s really a need to speak out about women not getting paid the same as a man does for the same job.”
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