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Building a Practical Marketing Strategy That Works

February 8, 2022 @ 11:00 am - 1:30 pm

A realistic path to creating an effective marketing strategy for your time and budget.

The vast number of options for marketing your business in today’s world can be overwhelming. As a business owner, how can you make sense of all of this? How do you cut through the noise and find a way forward that works for your business?

Marketing doesn’t have to be overly complicated or intimidating. The key is to ask a few simple questions and get started, learning and adapting as you go. This workshop aims to demystify marketing and help to get your business moving in the right direction.

Christopher Kanski has been working in marketing for over 10 years. He will help:

  • Give an overview of marketing platforms and tactics specifically for small businesses
  • Build a framework for businesses to choose the right marketing platforms and tactics
  • Create realistic, achievable marketing goals and objectives
  • Demystify the process for developing a marketing strategy

Christopher Kanski is a problem solver, a connector, and an optimist.

He believes that businesses can come together to better serve their customers and their communities, and he loves sitting down with business owners to talk about their organization and its challenges. By asking the right questions and really listening to the answers, he develops and executes plans that can help them achieve their goals and fulfill their purpose.

He’s been working in the web and marketing space for 10+ years, and has worked with businesses of various sizes in a wide variety of industries.

He’s also a husband and a the father of two very energetic little boys.

The Economic & Community Development Institute’s Women’s Business Centers of Ohio guide individuals at any stage of the business process. Through one-on-one counseling sessions with WBC staff and volunteers, you can get the direction and resources to meet your goals. Business advisers want to help you successfully start a business, or grow and expand your existing business — increasing revenue and creating jobs for the local economy.

The WBCs present training workshops regularly to provide access to small business knowledge at no charge. They are the only SBA-funded Women’s Business Centers in the state.


Women’s Business Centers of Ohio
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Columbus, OH 43215 United States
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