Disruptive Collaboration: a primer on understanding customers

To be genuinely disruptive you must understand your customers’ needs wants and desires better than your competitors. One can’t possibly design a solution for a user without understanding how they think, what drives their decision making and what shapes their personal purchase decisions. This 6-hour collaborative workshop will provide a primer to understanding customers better, reveal their journey to decision making and explore motivations and opportunities for adding value to the customer experience. Participants will explore simple tools that can be deployed in their organization and provide a glimpse into planning for the future of the business.

Oct 07, 2019 6:00 PM – Oct 14, 2019 6:00 PM EDT
Columbus College of Art & Design, Loann Crane Center for Design Multi Purpose Room
112 Cleveland Ave, Columbus, OH 43215, United States

Register Early! Sale Ends: Oct 02, 2019 12:00 PM EDT