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Know Thine Customer: How to build personas that help you reach your ideal buyer
September 27, 2019 @ 11:30 am - 1:00 pm
In this TIGER Talk, we will explore ways to build customer personas that allow you to reach them at the right time with the right messaging. Heather Harmon, Director of Marketing & Community Outreach for Rev1 Ventures, works daily to advise startups on a marketing strategy that can boost their bottom line. Be prepared dive into the world of your customers and walk in their shoes.
What you’ll learn:
• How to research your customers
• How to create a persona
• Build a persona that influences your messaging
• Next steps for using personas in your marketing
As director of marketing and community outreach, Heather Harmon leads Rev1’s corporate marketing and communications initiatives. Her responsibilities range from creating and producing Rev1 messaging and collateral to managing multiple communications channels, including national online and print publications; www.rev1ventures.com, and social media. The marketing team produces monthly networking and speaker events, as well as Rev1’s annual Innovation Hop and the Impact Report. With Heather’s leadership, they work shoulder-to-shoulder with Rev1 portfolio companies on messaging, presentations, and PR initiatives.
Heather is the first point of contact for community organizations who connect with Rev1 to partner in the support of entrepreneurs and startups and is continually expanding Rev1’s strategies and initiatives to broaden awareness of entrepreneur services across Central Ohio.
Event is free and includes a light lunch.
11:30am – Networking & lunch
12:00pm – Program begins
1:00pm – Networking resumes
Thank you to our sponsor Mmelo Boutique Confections.