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Marketing Plan Workshop

June 2, 2022 @ 6:00 pm - 9:00 pm

The key to finding customers and reaching your sales goals is to create a strategic and intentional written marketing plan.

“By failing to prepare, you are preparing to fail.” – Benjamin Franklin

Whether you are launching a new business, need to increase awareness, achieve sales goals, or diversify your target audience, the marketing plan is your roadmap to achieve your desired business goals.

In this workshop series Certified Business Advisor and Professional Certified Marketer Tonya Wilson will walk you step by step through the process of writing your business marketing plan. Attendees of this series will meet for two hours, once a week, for four consecutive weeks.

The Marketing Plan Workshop series will cover:

  • Week 1 (6/2) Situation Analysis
  • Week 2 (6/9) Target Audience
  • Week 3 (6/16) Marketing Goals
  • Week 4 (6/23) Strategy and Tactics

Actions assignments will be assigned each week to ensure you will have a completed marketing plan at the conclusion of the workshop.

For attendees who are interested, one-on-one client meetings will be set with Tonya Wilson after the conclusion of the workshop at 1 month, 3 months and 6 months to review marketing plan implementation results.


June 2, 2022
6:00 pm - 9:00 pm
Event Category:


Ohio Small Business Development Center


Columbus, OH 43215 United States
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