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She Rocks, Design Thinking to Navigate the Path Forward

July 10, 2020 @ 12:00 pm


Lacy Picazo of ZoCo Design talk design thinking and its place in helping us move forward.
About this Event
At its core, design thinking puts people and their needs at the center. It is an ideology which allows us to understand people’s challenges, their motivations, and their behaviors to inform how we reshape and improve upon their experiences.
By understanding people, questions are answered, opportunities emerge, ideas become tangible, and experimentation inspires direction for next steps.
As the founder of ZoCo Design, Lacey guides her team to design products and experiences people love.
Since 2013, ZoCo has been delivering brands and digital products that improve lives and connect people, all by prioritizing an understanding of the human experience. They help clients identify with the people they serve and the problems they face to uncover opportunities, inform design decisions, and launch products that solve complex problems.
Through their history, ZoCo has built a reputation preparing companies for what’s next—inciting transformation and growth for innovation teams at global companies, to highly impactful nonprofits in their own backyard. Though their clients are diverse, what ties the work together is a bold vision for the future and a passion for improving customer experience through human-centered design.
Accolades, driven by imagination and insight:
ZoCo has been recognized on the Inc. 5000 list, the international Webby awards, Inc. Best Workplaces, Business First Best Places to Work, and Business First Fast 50. Lacey has been honored as a member of Columbus CEO’s inaugural ‘Future 50’ class, Business First’s ‘Forty Under 40’, Smart Business’s ‘Smart 50,’ and BizTech Awards ‘Outstanding Woman in Technology.’
WHAT IS SHE ROCKS? A Together Digital members-only exclusive chance to get a virtual seat next to an amazing woman with power and knowledge to GIVE. So, what will you ASK?
NOT A MEMBER? Click here to learn more about our limited-time 1-month Remote Membership trial offer for just $20.


Columbus, OH 43215 United States
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