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The COVID Chronicles: How does a merchant build a line when so much is uncertain?
December 11, 2020Free
How does a merchant build a line when so much is uncertain?
First, there’s science. Marshal Cohen from NPD breaks down how consumer spending has changed due to the pandemic. WGSN’s Sidney Morgan-Petro describes how trend forecasting has changed and provides select fashion trend guidance for 2021. Karl Haller tells us how IBM employs fancy math to forecast sales…to the market and store levels.
Then, there’s art. Pauline Brown, former Chairman of LVMH North America, argues that specialty retail must use “the other AI” – Aesthetic Intelligence – to compete with algorithms. Finally, Justice’s heroic design and merchandising leads share both their challenges and triumphs navigating this absurdly difficult period.
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