After a night of clubbing in South Korea, Terry Yanko wasn’t feeling so great, so a friend suggested he try a hangover cure made with what he called “the special berry.” Though Yanko was skeptical, he drank it and just 30 minutes later he felt renewed.
When he returned to the states, he was surprised to find that the American public was largely unaware of the benefits associated with Japanese raisin tree extract, or the special berry. He began doing his own research and, after two years of tinkering with a formula, his hangover drink, Life Support, was born.
“During the R & D phases of the company we did a great deal of sampling, and the response we got was incredible,” he says. “We had thousands of people testing the product prior to release saying they were very impressed with the results.”
Yanko and his team knew the market for beverages and nutritional supplements was extremely competitive, so from the beginning they set out to develop the absolute best product they could.
“We did a lot of research on the Japanese raisin tree extract and spoke with a number of doctors and beverage specialists to further perfect our formula,” he says.
They were also determined to deliver the beverage in a “chic, custom glass bottle since the market is saturated with cheap plastic one-ounce shots.”
That endeavor alone took a year.
Life Support is consumed in a single dose after users’ last alcoholic beverage instead of multiple doses throughout the night as recommended by most of Life Support’s competitors.
In addition to the extract, Life Support has vitamins, antioxidants, and taurine− ingredients that all play a role in assisting the body’s recovery process, Yanko says.
“The ingredients we use in Life Support have been shown to be hepatoprotective, meaning they have the ability to prevent damage to the liver,” he says. “Therefore it is best used as a countermeasure to prevent a hangover altogether.”
However, Life Support can still be consumed the next day.
“It will still do the same job,” he says. “In fact, some people have told us they prefer it that way.”
To learn more about Life Support, visit LifeSupport.com.
