Resource offers help to woman-owned biz to celebrate anniversary

For three decades, Resource Interactive has created groundbreaking consumer-driven online experiences for Fortune 500 companies, such as Limited Brands, P&G, and Nestlé. To celebrate the agency’s 30th anniversary, Resource Founder and Chief Culture Officer Nancy Kramer and CEO Kelly Mooney want to share their expertise with a female entrepreneur whose business could use a digitally-fueled marketing makeover.

On Sept. 24, Resource launched RI:30, a contest that offers one woman-owned business seeking a robust digital presence the opportunity to work with agency’s digital experts for free for up to one year. Essentially, RI:30 is Resource’s way to give back and say thanks.

“When I look back on when I started the business in 1981 with Apple as my first client, I was very excited about this rapidly growing industry, but I also had a lot to learn about running a business,” Kramer says. “I owe much of my success to the many mentors, clients, and friends who have guided me along the way. RI:30 is our way of giving another female business owner a jump start on her future. I could only imagine what this opportunity would have done for Resource Interactive in its early years. We want to help her achieve her vision and goals through digital strategy and tactics.”

To enter, interested business owners should “like” Resource on Facebook, complete a form and questionnaire, and submit a video featuring their company. Resource associates judging the entries will look for applicants that already have a basic digital presence, have a business that would benefit from digital strategies and tactics, and is passionate and open to what digital strategies and tactics can bring.

“We want to help another female entrepreneur reach her potential as a business leader so she can see her business evolve and grow for decades to come, just like Resource,” says Mooney. “By applying our thought leadership and consumer insights, we’ll be able to build a strategy that presents business opportunities today, and could potentially open new growth opportunities in the future.”

The deadline to enter RI:30 is Nov. 23. The winner will be announced in January 2012.

More information can be found at

Images courtesy of Resource Interactive.